On the Upper East Side, a jaw-dropping $50 million penthouse is about to shake things up at the newly revamped Surrey Hotel.
This 5,200-square-foot duplex isn’t just any listing; it’s the crown jewel of the Surrey, a nearly century-old icon with a history that rivals its stunning architecture, as reported by the Wall Street Journal.
Nestled on East 76th Street near Madison Avenue, this property has undergone a serious glow-up, thanks to the Reuben Brothers, a powerhouse investment firm operating out of London, Geneva, and Milan. The penthouse features three spacious bedrooms and three expansive private terraces adorned with original 1920s parapets. Inside, you’ll find custom casement windows and elegant white-oak floors that pay tribute to the building’s storied past.
The kitchen? It’s a masterclass in blending modern sophistication with timeless design, flaunting white-oak millwork paired with a stunning Calacatta Gold marble island.
The Reuben Brothers have quietly moved the other 13 residences without a peep of public marketing. Residents here enjoy exclusive access to the hotel’s top-tier spa, fitness center, and priority elevator access—a true luxury experience.
The Surrey has a glamorous past, attracting high-society figures like President John F. Kennedy and Hollywood legends Bette Davis and Ethel Merman. Priced significantly lower than the $150 million condos on Billionaires’ Row, this Upper East Side gem is entering a luxury market that’s in flux. According to Douglas Elliman, Manhattan’s luxury sales dipped by 2.8% in the third quarter this year, with the median price falling by 4% as buyers grapple with shifting interest rates and an election year.
But here’s the kicker: Reuben remains bullish on the Surrey’s appeal. “For the right product and the right location, there are buyers,” he said. And he’s right—when you offer something this iconic, the demand will follow.
